Tech Stack: Wordpress

  • Full-Cycle Core Ops

    Problem Legacy WordPress installations often suffer from “plugin creep”—where over-reliance on third-party tools leads to critical security vulnerabilities and severe performance degradation. Many client sites inherited in 2019 were bloated with up to 30+ redundant plugins, causing mobile load times to exceed 9 seconds and leaving them open to frequent spam and brute-force attempts.

    Goal To transform vulnerable, slow-loading websites into high-performance business tools while maintaining near-zero downtime and a 99% reduction in security incidents.

    Core Requirements

    • Infrastructure Audit: Perform “surgical” removal of non-essential plugins and replace them with native code or lightweight alternatives.

    • Modern Media Pipeline: Implement automated WebP conversion and CDN delivery to handle high-resolution assets efficiently.

    • Hardened Security: Deploy a multi-layered defense-in-depth strategy including 2FA, hidden login paths, and anti-fraud measures.

    • Uptime Guarantee: Monitor and manage safe core/plugin updates for 10+ live sites without breaking custom functionality.

    Solution I developed a “performance-first” maintenance protocol. This involved migrating legacy sites to optimized hosting environments like Cloudways and implementing advanced caching layers. By performing manual audits, I successfully eliminated up to 28 plugins per site, replacing their functionality with custom-coded solutions to ensure the leanest possible execution. I also overhauled media delivery, reducing individual asset sizes from ~9MB to under 600KB without compromising visual quality.

    Results

    • Performance: Consistently improved PageSpeed scores from the 60s to 92+, dropping load times from 9.1s to ~2.1s.

    • Security: Achieved near-zero hacks or downtime over a 6+ year period for all managed clients.

    • Efficiency: 95%+ reduction in spam/fake account registrations through server-side anti-fraud measures.

    • Sustainability: Maintained zero critical errors across 20+ months of continuous updates and monitoring.

  • Product Catalog

    Rebuilt legacy site on GoDaddy shared hosting → custom “Window Shop” filter using only ACF + jQuery + CSS. All client content editable via Elementor. Results: 7.2 s → 2 s mobile, PageSpeed 49 → 92, zero errors in 20+ months.